The Unwritten Hero-0
March 25, 2015

The Unwritten Hero

(Part1: Oodles and oodles of fonts)

So overlooked, so underappreciated, but oh, so important! What are we talking about? In a word: words! Even though images and function seem to be the rock stars of design aesthetics, typeface is the real hero. It can act as an extension of your brand, and in some cases – like Coca Cola and Disney – it can actually define it. But with so many typeface options and considerations, choosing the right look for your next message can be a little daunting.

Fonts. And more fonts.
Johannes Gutenberg would totally flip his lederhosen if he had access to the font choices we have today. From websites like, to software that allows us to create our own typefaces, the possibilities are limitless.

Of course, this doesn’t mean that all fonts are created equal – that’s why we’ve all heard enough Papyrus and Comic Sans jokes to last us a lifetime. Whether you like it or not, a typeface creates an emotional response in relation to the message it’s conveying. And in order to get a good response to your type, you’ve gotta use good type in the first place. It’s a completely reap-what-you-sow type of deal, and taking the time to consider how you want to say what needs to be said really pays off.

Check out this incredibly awesome typeface infographic, by graphic designer Julian Hansen. It will amuse at least, and save you at most. Happy font hunting!


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