What’s a Facebook ‘like’ worth these days? A nickel? A gold star? Self-satisfaction? Whatever it is, it’s certainly not worth your self-respect. There’s nothing wrong with loving ‘likes,’ but when you find yourself doing whatever it takes to get them, you’ve crossed the line. And cheapened your brand. So in your noble quest for online admiration, avoid these three types of unlikeable posts:
You’re asking for it
Talk about cheapening your brand! This post takes 7UP from “big brand” to “gym selfie” in 2 seconds flat – and to make matters worse, they get called out for it. It’s random Confucian wisdom vs. pointed street smarts, and both are on permanent display for the whole world to see. Definitely no bueno, especially when you throw those 354 ‘likes’ into the mix. That might sound like a lot of attention to some, but when you consider that 7UP’s total following exceeds 3 million, things just don’t ad up. Or maybe they do: irrelevant quote + ‘like’ solicitation = fail. So save yourself the trouble – and us the eyesore – by avoiding these types of posts at all costs.
Whose side are you on, anyway?
Personally, I blame Twilight for these types of posts. After all, they started it with all that Team Edward/Team Jacob buffoonery. And just like a teenage blood-sucking vampire, these types of posts live to feed on people – well, at least on their need to share opinions, that is. The whole ‘like’/’share’ voting system is a tricky one to pull off without looking contrived, and it very rarely benefits your brand. So take the time to make sure that it fits with your social media strategy, or just simply avoid it altogether.
Give it away!
What is “it” you might ask? Well, I can tell you what it isn’t: it’s not an iPad – unless you’re Apple – and it’s not an Xbox – unless you’re Microsoft. See a pattern here? Facebook giveaways are a great way to start collecting ‘likes’ for your business, but all those thumbs up don’t mean a thing if your giveaway item has nothing to do with your brand. So resist the urge to present that new, popular product that everyone wants, and stick with what you know. Remember, the goal is to boost your brand – not someone else’s.
There’s nothing wrong with wanting a little popularity, but let it happen organically. Rest assured, if your content is on-brand, engaging and clever, you’ll get the attention you’re looking for. What other types of Facebook posts have you come across that are ‘like’-seeking brand bruisers?